Story-Inspired Coach
Not only is storytelling a scientifically proven strategy to make an impactful impression and motivate people, it's the human touch.
This is because stories build connection through empathy, not just pain points and help your ideal clients come to their own conclusions as to how you can help them achieve their goals and dreams.
Unfortunately, fear, blocks, or lack of clarity can stop you from confidently reaching your dream clients through the power of storytelling.
In other words, not knowing what story to tell, when, or where to share it, or how to deliver it in a way that has real impact.
Bringing the power of storytelling into your business involves expertise in writing and speaking, plus, a game plan.
The good news is that you just need the right skills, support and storytelling strategy to discover and share compelling stories that will help you grow your business.

I help coaches discover and share their signature stories so they can speak confidently, build trust and captivate their ideal clients.
Originally an actor, I fell in love with helping others to step into the spotlight. I've helped professionals, entrepreneurs, and even marginalized communities find their voice and share their stories.
A passionate educator with an MEd in Adult Education, I've now been speaking, teaching, and growing my business through the power of storytelling for over 20 years.
You are a coach who wants your speaking, marketing, and promotion to reach the head and heart of your dream clients and help them feel like they already know and trust you as their perfect guide.
You have clarified your niche, but are struggling to communicate the value of your offer because coaching is so intangible.
Perhaps you grew your business offline and have started to scale to reach a bigger market.
Or, you are bringing years of career and lived experience to the table but aren't sure how to establish your credibility in a way that is personal yet professional.
You know it's time to be able to confidently speak and promote yourself both on and off camera but you you feel held back due to nerves or fear of coming across as inexperienced or inauthentic.
I take my clients through a step-by-step process so they can gain the skills, support, and strategy to confidently discover, develop and deliver stories that will get them results.

First, I’ll help you discover your uniquely branded signature stories and how to use storytelling in your business.
You will gain skills & support to overcome blocks, and recognize how to tell stories that are personal yet professional.
Then, I will introduce you to 5 Core Business Stories that will set you apart within the coaching industry and we will work together to identify the themes for your Educational and Origin Story.
Next, I will teach you how to craft, edit and adapt stories that are uniquely branded for your business. You will receive step-by-step templates, coaching guidance, and remote editing support.
I will walk you through the process of crafting a powerful Educational Story and help you clarify your storytelling strategy, where and how you will use it in your marketing and coaching.
Then, I will help you craft and adapt 3 versions of your Origin Story, one for your signature talk, one for your website, and a mini version to use networking and on discovery calls.
Next, I will help you to understand the mindset of a confident speaker and teach you acting-based techniques to help you transform speaking nerves, bring your story to life and deliver it with intention.
We will discuss tips for speaking both on and off camera and you will receive a Story Delivery Check-list to help you feel prepared and confident sharing your stories.
Finally, you will practice delivering your story with coaching support and video practice.
Want powerful signature stories you can use in your coaching and marketing delivered to your inbox?
I've got you covered.
Reach out to learn more about my done-for-you coaching package.
I will work with you to discover your signature stories, craft, edit and adapt your stories for you, and teach you how to deliver your stories with authenticity and confidence.

"I stepped onto stage feeling confident..."
Dayna helped me craft and deliver a signature story that became the backbone of my keynote speech. I was overwhelmed with ideas and she helped me organize my story and bring it to life. I stepped onto stage feeling confident, not only in myself as a speaker, but in the way that I was distinguishing myself as a coach.
If you get the opportunity to work with Dayna Kneeland, you should take it. She is knowledgeable, compassionate, and astonishingly good at helping you deliver an impactful message. She can systematically and empathetically source out your blocks and help you build courage while overcoming them. She is a true gift.
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